Alpha Search Marketing

1. What exactly is SEO?
SEO or Search Engine Optimisation is the process of using certain techniques and methods to improve your website so that it stands a greater chance of appearing higher in the search engine results. Using ethical procedures, Alpha Search Marketing offer excellent SEO services.

2. White Hat SEO (ethical SEO), what is it?
White hat SEO is the name given to the ethical procedures that are incorporated into a website design to enhance the marketing scope and reach of any website. Using ethical procedures enables your website to be successfully advertised and appear higher within the search results.

3. On-Page SEO?
On-page SEO relates to any changes that take place within the confides of your actual website. This generally includes the optimisation of page titles, Meta descriptions, keywords and page content, some of which isn’t on display within your site. Also inclusive are the use of videos and physical internal linking strategies.

4. If I spend more on my website design will I automatically gain better rankings?
Whereas the best advice is to have a website that appeals to visitors once they find you, spending more than this to make your site extra special doesn’t automatically mean better rankings. Unless your website design incorporates SEO, you really need to consider SEO of even a basic level to begin your chances of gaining any success online.

5.How bad are Black Hat techniques?
The term ‘Black Hat’ is used for any unethical search engine optimisation (SEO) practices used when trying to optimise a website. Even the smallest use of these unethical methods can have an irreversible adverse effect on your website’s performance and can cause you to lose important rankings that you may have maintained previously.

6. Is Search Engine Optimization really a necessity?
Remaining unbiased in our answers, here at Alpha Search Marketing we do our best to provide every possible means to elevate your business successfully. Search Engine Optimization (SEO) is by far one of the best ways to market your business on a long term scale however there are many who choose PPC or CPC marketing strategies that can also offer great short and long term benefits.

7. Which is the most used Search Engine?
In our eyes, Google has to be the most used search engine, partly because their complex algorithms maintain a higher degree of relevancy when looking for a product, service or information. It is also the governing search engine that dictates what the search results will be for many more directories and smaller search engines too

8. Meta keywords – what are they and what is their purpose?
Meta Keywords are simply the keywords that you want your business to be found under. When applied to your website in the right quantity and in the correct places, search engine spiders seeking those keywords place certain relevance on them and your website. Each page of your site should target a particular search term or group of Meta keywords to ensure maximum effect.

9. How long can I expect to wait when starting an SEO campaign?
Every single website is different and unique and so are their needs and requirements. To put it another way, perhaps look at classic cars and beginning a restoration project. Two similar cars may seem to require the same amount of work but once you begin, there may be more work discovered as you peel back the layers. Incorporating an ethical Seo campaign can normally take between a month to even 6 months for more competitive industries that require far more work.

10. Why use press releases and articles to help my website rankings?
Just as the many other offsite and on-page ethical Seo techniques are used to improve your rankings within the search engines, so too are press releases and articles. Once written, they feature a link to your website and can be submitted to more than one article, press release or news site to present a cost effective and viable way to generate great backward links for you and your website.